eHaat is the leading ecommerce platform bringing world class products and services to the rural market. The hybrid ecommerce platform connects merchant partners to rural customers through our village level, internet enabled, franchises.
eHaat has over 1600 village level franchises that enable customers to purchase a wide variety of products and services including FMCG, small and large appliances, digital services, Mobile phones and electronics, Agri tools, fertilizers and pesticides with several new products added regularly.
eHaat brings products and services to over 100000 customers who are otherwise too remote for brands and merchants. We provide complete marketing, distribution and fulfilment services for merchant partners. eHaat is a trading division of Dhampur Sugar Mills, a trusted rural presence for over 8 decades. Our deep rural presences enables us to reach remote consumers while our lean distribution model ensures profitability.
eHaat is Gautam’s brainchild. He developed eHaat as an online rural distribution platform, targeting the same villagers who supply cane to Dhampur Sugar Mills (DSM) Ltd, using a core operations and technology team spun out of DSM.
Dhampur Sugar Mills (DSM) Ltd., is a public company listed on the Indian Stock Exchange. It is an 8 decade old, US$ 300+ Million group, operating 5 sugar complexes in Uttar Pradesh (India). DSM has business interests in Sugar, Renewable Power, Fuel Ethanol, Alcohol, Alcohol based Chemicals & Bio Fertilizers. DSM also runs schools and promotes sports in rural areas under its Corporate Social Responsibility program.
An innovator with many firsts to his credit - the most efficient co-generation system in India, set-up of one of the lowest energy consumption green-field sugar mills in record time, the first refined sugar manufacturing process in India, marketing of ‘Dhampure’ branded sugar, etc. Gautam is now based in Singapore and also runs Dhampur International Pte. Ltd., the international trading arm of DSM.
He has been involved in various industry associations – As President, Indian Sugar Mills Association (ISMA), as Chairman, Indian Sugar Exim Corporation Ltd., as Chairperson, Policy Advisory Group, ISMA, etc.
Gautam was a state level squash player and is now an avid golfer.
An IIT, Mumbai alumni and a logistics professional with hands-on large scale business building experience of over 20 years, Rahul started his career by running a trucking business and went on to build one of the initial 3PL businesses in India, offering services to corporates in in-bound and in-plant logistics, last mile distribution, warehouse and transportation management and technology.
Rahul has mentored start-ups in the IT services, B2B commerce and logistics technology and has recently been advising companies in cold chain logistics operations optimisation, on building new business lines in large scale warehousing and express cargo as well as on overall business growth strategies.
Strategy and Partnerships
An Oxford University alumni and a management accountant (CIMA UK), with over 20 years’ experience, at eHaat, Raj leads merchandising, marketing strategy and partnerships with key brands.
He is a director and adviser on digital strategy to Next MediaWorks Ltd., one of India’s most profitable FM radio businesses, he was earlier COO of India Today Group Digital and has co-founded a tech company that ran the Orange Wednesdays mobile ticketing project across the UK cinema industry for over a decade.
Raj started his career in Credit Suisse First Boston, British Airways & Shell International, UK. And outside of work he enjoys organic farming and adventure sports
With a degree in Commerce, Anuj is a hands-on field operations man with over 2 decades experience in DSM ranging from plant & cane operations and bagasse management. He has dealt with cane farmers for years and knows their pedigree extremely well.
Anuj has been a part of the core team of eHaat and has managed the field operations effectively from the start to now. He has gone through the pains of selling the concept of eHaat to skeptical villagers and has been responsible for building the CP network from the pilot stage up to now.
He lives in Dhampur town and has a complete understanding of the local landscape in UP and the neighbouring states.
Process and Compliance
A Chemical Engineer with 22 years experience in System Design & Implementation. She is certified in AutoCad, Vb, Oracle and D2K.
Monika joined DSM in 1994 and as VP-Systems and has designed and rolled out systems for Accounting & Finance, Material Management, Cane Purchase, Sugar & Chemical Sales, HR and MIS.
She is part of the core team that evolved the eHaat business model and successfully transformed it from a pilot of 50 Channel Partners (CPs) to the current 1300+ CPs network catering to 5000+ villages.